Fred D. Davis

Research topics

• Technology Adoption and User Behaviour · 4 papers
• Digital Marketing and Social Media · 4 papers
• Knowledge Management and Sharing · 3 papers
• Customer Service Quality and Loyalty · 1 paper

Frequent co-authors

• Richard P. Bagozzi · 2 papers
• Paul R. Warshaw · 2 papers
• Viswanath Venkatesh · 1 paper

Papers

1. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information TechnologyMIS Quarterly · 1989 · 68,171 citations

   Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new scales for two specific…

2. User Acceptance of Computer Technology: A Comparison of Two Theoretical ModelsManagement Science · 1989 · 25,826 citations

   Computer systems cannot improve organizational performance if they aren't used. Unfortunately, resistance to end-user systems by managers and professionals is a widespread problem. To better predict, explain, and increase user acceptance, we need to better understand why people accept or…

3. A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field StudiesManagement Science · 2000 · 23,094 citations

   The present research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. The extended model, referred to as TAM2, was tested…

4. Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1Journal of Applied Social Psychology · 1992 · 6,233 citations

   Previous research indicates that perceived usefulness is a major determinant and predictor of intentions to use computers in the workplace. In contrast, the impact of enjoyment on usage intentions has not been examined. Two studies are reported concerning the relative…