Richard P. Bagozzi
University of Michigan
2 papers in the Anchorcite directory, published between 1989 and 1992, cited 32,059 times in total.
ORCID profileResearch topics
- Knowledge Management and Sharing · 2 papers
- Technology Adoption and User Behaviour · 2 papers
- Digital Marketing and Social Media · 2 papers
Frequent co-authors
- Fred D. Davis · 2 papers
- Paul R. Warshaw · 2 papers
Papers
- User Acceptance of Computer Technology: A Comparison of Two Theoretical ModelsManagement Science · 1989 · 25,826 citations
Computer systems cannot improve organizational performance if they aren't used. Unfortunately, resistance to end-user systems by managers and professionals is a widespread problem. To better predict, explain, and increase user acceptance, we need to better understand why people accept or…
- Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1Journal of Applied Social Psychology · 1992 · 6,233 citations
Previous research indicates that perceived usefulness is a major determinant and predictor of intentions to use computers in the workplace. In contrast, the impact of enjoyment on usage intentions has not been examined. Two studies are reported concerning the relative…
Metadata from OpenAlex (CC0).