Digital Marketing and Social Media

Most cited papers

1. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information TechnologyMIS Quarterly · 1989 · 68,171 citations
2. User Acceptance of Information Technology: Toward A Unified View1MIS Quarterly · 2003 · 44,944 citations
3. User Acceptance of Computer Technology: A Comparison of Two Theoretical ModelsManagement Science · 1989 · 25,826 citations
4. A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field StudiesManagement Science · 2000 · 23,094 citations
5. The Commitment-Trust Theory of Relationship MarketingJournal of Marketing · 1994 · 17,379 citations
6. Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1MIS Quarterly · 2012 · 15,730 citations
7. Understanding Information Technology Usage: A Test of Competing ModelsInformation Systems Research · 1995 · 8,834 citations
8. Understanding Information Systems Continuance: An Expectation-Confirmation Model1MIS Quarterly · 2001 · 8,706 citations
9. Trust and TAM in Online Shopping: An Integrated Model1MIS Quarterly · 2003 · 8,605 citations
10. Technology Acceptance Model 3 and a Research Agenda on InterventionsDecision Sciences · 2008 · 8,169 citations
11. Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance ModelInformation Systems Research · 2000 · 6,519 citations
12. A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption StudyInformation Systems Research · 2003 · 6,502 citations
13. Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1Journal of Applied Social Psychology · 1992 · 6,233 citations
14. The Effect of Word of Mouth on Sales: Online Book ReviewsJournal of Marketing Research · 2006 · 6,075 citations
15. Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance ModelInternational Journal of Electronic Commerce · 2003 · 5,686 citations
16. Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1MIS Quarterly · 2000 · 4,742 citations
17. Marketing in Hypermedia Computer-Mediated Environments: Conceptual FoundationsJournal of Marketing · 1996 · 4,715 citations