Viswanath Venkatesh

Research topics

• Technology Adoption and User Behaviour · 3 papers
• Digital Marketing and Social Media · 3 papers
• Customer Service Quality and Loyalty · 2 papers
• Impact of Technology on Adolescents · 1 paper

Frequent co-authors

• Fred D. Davis · 1 paper
• Hillol Bala · 1 paper

Papers

1. A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field StudiesManagement Science · 2000 · 23,094 citations

   The present research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. The extended model, referred to as TAM2, was tested…

2. Technology Acceptance Model 3 and a Research Agenda on InterventionsDecision Sciences · 2008 · 8,169 citations

   ABSTRACT Prior research has provided valuable insights into how and why employees make a decision about the adoption and use of information technologies (ITs) in the workplace. From an organizational point of view, however, the more important issue is how…

3. Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance ModelInformation Systems Research · 2000 · 6,519 citations

   Much previous research has established that perceived ease of use is an important factor influencing user acceptance and usage behavior of information technologies. However, very little research has been conducted to understand how that perception forms and changes over time.…