Bernard J. Jaworski
Harvard University
1 paper in the Anchorcite directory, published in 1993, cited 7,065 times in total.
ORCID profileResearch topics
- Business Strategy and Innovation · 1 paper
- Innovation and Knowledge Management · 1 paper
- Customer Service Quality and Loyalty · 1 paper
Frequent co-authors
- Ajay K. Kohli · 1 paper
Papers
- Market Orientation: Antecedents and ConsequencesJournal of Marketing · 1993 · 7,065 citations
This research addresses three questions: (1) Why are some organizations more market-oriented than others? (2) What effect does a market orientation have on employees and business performance? (3) Does the linkage between a market orientation and business performance depend on…
Metadata from OpenAlex (CC0).