Skip to content

Consumer Behavior in Brand Consumption and Identification

Most cited papers

  1. PLS-SEM: Indeed a Silver BulletThe Journal of Marketing Theory and Practice · 2011 · 21,549 citations
  2. The Dutch Eating Behavior Questionnaire (DEBQ) for assessment of restrained, emotional, and external eating behaviorInternational Journal of Eating Disorders · 1986 · 3,562 citations
  3. Maxims or myths of beauty? A meta-analytic and theoretical review.Psychological Bulletin · 2000 · 2,358 citations
  4. The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies.Psychological Bulletin · 2008 · 2,070 citations

Metadata from OpenAlex (CC0).