Viswanath Venkatesh
University of Arkansas at Fayetteville
2 papers in the Anchorcite directory, published between 2003 and 2012, cited 60,674 times in total.
Research topics
- Technology Adoption and User Behaviour · 2 papers
- Digital Marketing and Social Media · 2 papers
- Customer Service Quality and Loyalty · 1 paper
- Innovation Diffusion and Forecasting · 1 paper
Frequent co-authors
- James Y.L. Thong · 1 paper
- Xu · 1 paper
Papers
- User Acceptance of Information Technology: Toward A Unified View1MIS Quarterly · 2003 · 44,944 citations
Information technology (IT) acceptance research has yielded many competing models, each with different sets of acceptance determinants. In this paper, we (1) review user acceptance literature and discuss eight prominent models, (2) empirically compare the eight models and their extensions,…
- Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1MIS Quarterly · 2012 · 15,730 citations
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences—namely,…
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