Thomas P. Novak
Vanderbilt University
1 paper in the Anchorcite directory, published in 1996, cited 4,715 times in total.
Research topics
- Knowledge Management and Sharing · 1 paper
- Technology Adoption and User Behaviour · 1 paper
- Digital Marketing and Social Media · 1 paper
Frequent co-authors
- Donna L. Hoffman · 1 paper
Papers
- Marketing in Hypermedia Computer-Mediated Environments: Conceptual FoundationsJournal of Marketing · 1996 · 4,715 citations
The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked environments, of which the World Wide Web on the Internet is the first and current…
Metadata from OpenAlex (CC0).