Shirley F. Taylor
Queen's University
1 paper in the Anchorcite directory, published in 1995, cited 8,834 times in total.
Research topics
- Knowledge Management and Sharing · 1 paper
- Technology Adoption and User Behaviour · 1 paper
- Digital Marketing and Social Media · 1 paper
Frequent co-authors
- Peter Todd · 1 paper
Papers
- Understanding Information Technology Usage: A Test of Competing ModelsInformation Systems Research · 1995 · 8,834 citations
The Technology Acceptance Model and two variations of the Theory of Planned Behavior were compared to assess which model best helps to understand usage of information technology. The models were compared using student data collected from 786 potential users of…
Metadata from OpenAlex (CC0).