Paul A. Pavlou
1 paper in the Anchorcite directory, published in 2003, cited 5,686 times in total.
ORCID profileResearch topics
- Customer Service Quality and Loyalty · 1 paper
- Technology Adoption and User Behaviour · 1 paper
- Digital Marketing and Social Media · 1 paper
Papers
- Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance ModelInternational Journal of Electronic Commerce · 2003 · 5,686 citations
This paper aims to predict consumer acceptance of e-commerce by proposing a set of key drivers for engaging consumers in on-line transactions. The primary constructs for capturing consumer acceptance of e-commerce are intention to transact and on-line transaction behavior. Following…
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