Judith A. Chevalier
Yale University
1 paper in the Anchorcite directory, published in 2006, cited 6,075 times in total.
ORCID profileResearch topics
- Technology Adoption and User Behaviour · 1 paper
- Digital Marketing and Social Media · 1 paper
- Consumer Market Behavior and Pricing · 1 paper
Frequent co-authors
- Dina Mayzlin · 1 paper
Papers
- The Effect of Word of Mouth on Sales: Online Book ReviewsJournal of Marketing Research · 2006 · 6,075 citations
The authors examine the effect of consumer reviews on relative sales of books at Amazon.com and Barnesandnoble.com . The authors find that (1) reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon.com…
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