Joe F. Hair
Kennesaw State University
2 papers in the Anchorcite directory, published between 2011 and 2014, cited 33,268 times in total.
ORCID profileResearch topics
- Customer Service Quality and Loyalty · 2 papers
- Technology Adoption and User Behaviour · 2 papers
- Consumer Behavior in Brand Consumption and Identification · 1 paper
- Advanced Text Analysis Techniques · 1 paper
Frequent co-authors
- Marko Sarstedt · 2 papers
- Christian M. Ringle · 1 paper
- Lucas Hopkins · 1 paper
- Volker G. Kuppelwieser · 1 paper
Papers
- PLS-SEM: Indeed a Silver BulletThe Journal of Marketing Theory and Practice · 2011 · 21,549 citations
Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based SEM (CB-SEM). While marketing researchers have…
- Partial least squares structural equation modeling (PLS-SEM)European Business Review · 2014 · 11,719 citations
Purpose – The authors aim to present partial least squares (PLS) as an evolving approach to structural equation modeling (SEM), highlight its advantages and limitations and provide an overview of recent research on the method across various fields. Design/methodology/approach –…
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