James Y.L. Thong
Hong Kong University of Science and Technology
1 paper in the Anchorcite directory, published in 2012, cited 15,730 times in total.
ORCID profileResearch topics
- Innovation Diffusion and Forecasting · 1 paper
- Technology Adoption and User Behaviour · 1 paper
- Digital Marketing and Social Media · 1 paper
Frequent co-authors
- Viswanath Venkatesh · 1 paper
- Xu · 1 paper
Papers
- Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1MIS Quarterly · 2012 · 15,730 citations
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences—namely,…
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