Barbara L. Marcolin
University of Calgary
1 paper in the Anchorcite directory, published in 2003, cited 6,502 times in total.
Research topics
- Knowledge Management and Sharing · 1 paper
- Technology Adoption and User Behaviour · 1 paper
- Digital Marketing and Social Media · 1 paper
Frequent co-authors
- Wynne W. Chin · 1 paper
- Peter R. Newsted · 1 paper
Papers
- A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption StudyInformation Systems Research · 2003 · 6,502 citations
The ability to detect and accurately estimate the strength of interaction effects are critical issues that are fundamental to social science research in general and IS research in particular. Within the IS discipline, a significant percentage of research has been…
Metadata from OpenAlex (CC0).