Corporate Identity and Reputation

Most cited papers

1. The Commitment-Trust Theory of Relationship MarketingJournal of Marketing · 1994 · 11,031 citations
2. Alumni and their alma mater: A partial test of the reformulated model of organizational identificationJournal of Organizational Behavior · 1992 · 5,791 citations
3. Organizational Images and Member IdentificationAdministrative Science Quarterly · 1994 · 4,947 citations