Volker G. Kuppelwieser
NEOMA Business School
1 paper in the Anchorcite directory, published in 2014, cited 11,719 times in total.
ORCID profileResearch topics
- Customer Service Quality and Loyalty · 1 paper
- Technology Adoption and User Behaviour · 1 paper
- Advanced Text Analysis Techniques · 1 paper
Frequent co-authors
- Joe F. Hair · 1 paper
- Marko Sarstedt · 1 paper
- Lucas Hopkins · 1 paper
Papers
- Partial least squares structural equation modeling (PLS-SEM)European Business Review · 2014 · 11,719 citations
Purpose – The authors aim to present partial least squares (PLS) as an evolving approach to structural equation modeling (SEM), highlight its advantages and limitations and provide an overview of recent research on the method across various fields. Design/methodology/approach –…
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