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Vivek Choudhury

University of Cincinnati

1 paper in the Anchorcite directory, published in 2002, cited 5,515 times in total.

Research topics

Frequent co-authors

  • D. Harrison McKnight · 1 paper
  • Charles J. Kacmar · 1 paper

Papers

  1. Developing and Validating Trust Measures for e-Commerce: An Integrative TypologyInformation Systems Research · 2002 · 5,515 citations

    Evidence suggests that consumers often hesitate to transact with Web-based vendors because of uncertainty about vendor behavior or the perceived risk of having personal information stolen by hackers. Trust plays a central role in helping consumers overcome perceptions of risk…

Metadata from OpenAlex (CC0).