Shelly Chaiken
University of Toronto
1 paper in the Anchorcite directory, published in 1980, cited 5,340 times in total.
Research topics
- Social and Intergroup Psychology · 1 paper
- Communication in Education and Healthcare · 1 paper
- Misinformation and Its Impacts · 1 paper
Papers
- Heuristic versus systematic information processing and the use of source versus message cues in persuasion.Journal of Personality and Social Psychology · 1980 · 5,340 citations
In Experiment 1, subjects read a persuasive message from a likable or unlikable communicator who presented six or two arguments concerning one of two topics. High response involvement subjects anticipated discussing the message topic at a future experimental session, whereas…
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