Ronald W. Rogers
University of South Carolina
1 paper in the Anchorcite directory, published in 1975, cited 6,863 times in total.
Research topics
- Cultural Differences and Values · 1 paper
- Social and Intergroup Psychology · 1 paper
- Behavioral Health and Interventions · 1 paper
Papers
- A Protection Motivation Theory of Fear Appeals and Attitude Change1The Journal of Psychology · 1975 · 6,863 citations
A protection motivation theory is proposed that postulates the three crucial components of a fear appeal to be (a) the magnitude of noxiousness of a depicted event; (b) the probability of that event's occurrence; and (c) the efficacy of a…
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