Peter M. Gollwitzer
University of Konstanz
1 paper in the Anchorcite directory, published in 1999, cited 5,393 times in total.
ORCID profileResearch topics
Papers
- Implementation intentions: Strong effects of simple plans.American Psychologist · 1999 · 5,393 citations
When people encounter problems in translating their goals into action (e.g., failing to get started, becoming distracted, or falling into bad habits), they may strategically call on automatic processes in an attempt to secure goal attain-ment. This can be achieved…
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