Martin G. M. Wetzels
Maastricht University
1 paper in the Anchorcite directory, published in 2009, cited 4,916 times in total.
ORCID profileResearch topics
- Customer Service Quality and Loyalty · 1 paper
- Technology Adoption and User Behaviour · 1 paper
- Consumer Retail Behavior Studies · 1 paper
Frequent co-authors
- Gaby Odekerken‐Schröder · 1 paper
- Claudia Van Oppen · 1 paper
Papers
- Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1MIS Quarterly · 2009 · 4,916 citations
In this paper, the authors show that PLS path modeling can be used to assess a hierarchical construct model. They provide guidelines outlining four key steps to construct a hierarchical construct model using PLS path modeling. This approach is illustrated…
Metadata from OpenAlex (CC0).