John G Lynch
Duke University
1 paper in the Anchorcite directory, published in 2010, cited 12,491 times in total.
ORCID profileResearch topics
- Attachment and Relationship Dynamics · 1 paper
- Customer Service Quality and Loyalty · 1 paper
- Technology Adoption and User Behaviour · 1 paper
Frequent co-authors
- Xinshu Zhao · 1 paper
- Qimei Chen · 1 paper
Papers
- Reconsidering Baron and Kenny: Myths and Truths about Mediation AnalysisJournal of Consumer Research · 2010 · 12,491 citations
Baron and Kenny’s procedure for determining if an independent variable affects a dependent variable through some mediator is so well known that it is used by authors and requested by reviewers almost reflexively. Many research projects have been terminated early…
Metadata from OpenAlex (CC0).