George S. Day
University of Pennsylvania
1 paper in the Anchorcite directory, published in 1994, cited 6,090 times in total.
ORCID profileResearch topics
- Business Strategy and Innovation · 1 paper
- Innovation and Knowledge Management · 1 paper
- Service and Product Innovation · 1 paper
Papers
- The Capabilities of Market-Driven OrganizationsJournal of Marketing · 1994 · 6,090 citations
Considerable progress has been made in identifying market-driven businesses, understanding what they do, and measuring the bottom-line consequences of their orientation to their markets. The next challenge is to understand how this organizational orientation can be achieved and sustained. The…
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