Anthony G. Greenwald

Research topics

• Social and Intergroup Psychology · 3 papers
• Cultural Differences and Values · 1 paper
• Personality Traits and Psychology · 1 paper
• Behavioral Health and Interventions · 1 paper
• Psychology of Moral and Emotional Judgment · 1 paper
• Psychometric Methodologies and Testing · 1 paper

Frequent co-authors

• Mahzarin R. Banaji · 2 papers
• Debbie E. McGhee · 1 paper
• Jordan L. K. Schwartz · 1 paper
• Brian A. Nosek · 1 paper

Papers

1. Measuring individual differences in implicit cognition: The implicit association test.Journal of Personality and Social Psychology · 1998 · 8,360 citations

   An implicit association test (IAT) measures differential association of 2 target concepts with an attribute. The 2 concepts appear in a 2-choice task (2-choice task (e.g., flower vs. insect names), and the attribute in a 2nd task (e.g., pleasant vs.…

2. Implicit social cognition: Attitudes, self-esteem, and stereotypes.Psychological Review · 1995 · 6,479 citations

   Social behavior is ordinarily treated as being under conscious (if not always thoughtful) control. However, considerable evidence now supports the view that social behavior often operates in an implicit or unconscious fashion. The identifying feature of implicit cognition is that…

3. Understanding and using the Implicit Association Test: I. An improved scoring algorithm.Journal of Personality and Social Psychology · 2003 · 5,907 citations

   In reporting Implicit Association Test (IAT) results, researchers have most often used scoring conventions described in the first publication of the IAT (A.G. Greenwald, D.E. McGhee, & J.L.K. Schwartz, 1998). Demonstration IATs available on the Internet have produced large data…